How we can help the next generation...

How we can help the next generation...

Recently, Kiwi Gray went to hear Simon Sinek speak on some world topics that inspired him to write his latest book, ‘Together is better’.  He addresses the ‘Millenials’ (generally described as those born in between 1984 – 2004) who many have described as a “generation of narcissistic, lazy and unleadable people” but he thinks this label is completely unfair and denounces – “parenting, technology, impatience and the environment”.

Freak out or be brave

Freak out or be brave

Don’t worry we’re not going to do a fluffy piece about pumpkins and bobbing for apples, but the fact it’s Halloween this evening prompted us to talk about what drove us to land on our own positioning - bravery. The reason it hit a chord on this day of ‘scariness’ was that it was fear that first made us think about ‘bravery’ and our desire to put it back into our industry.

What is your New Year’s resolution?

 What is your New Year’s resolution?

It’s October and I’m talking about New Year’s resolutions.  I can hear you moaning “It’s not even bloody Christmas yet!”  The reason I’m doing this, is because the New Year’s resolution I think you should give yourself, is knowing your purpose and the purpose of your agency.  It’s quite a big question in life but you can find it if you dig deep enough.  

How agencies can improve their new business

How agencies can improve their new business

Last week I attended the first of what I’m sure will be a very successful series of Business Jam events run by Richard Draycott (The Drum Network), who kindly included Kiwi Gray on their ‘Boosting Sales Discussion Panel’.  Here are my responses to his questions and some advice for agencies approaching new business...

Shitty Showreels

Shitty Showreels

Time and time again I watch agency showreels that are pointless and uninteresting to Marketing Directors - the very people you are trying to attract. They might well be collections of great work and they might even be beautifully shot, but unless you’re a video production company, I have no idea why you’re showing me an amalgamation of well-shot video and animation. I can’t tell where one piece of work starts and the other stops, I have no idea what the agencies involvement was, what challenge it solved or the results.

When I grow up I want to be a New Business Director...

When I grow up I want to be a New Business Director...

Our industry needs to realise that new business, when done correctly, should be respected as its own discipline and that the people who work it in deserve the appreciation they strive for.  Agencies need to stop treating new business directors like glorified personal assistants or project managers and empower them to grow the agency.  Maybe then it will be seen as an exciting career opportunity as opposed to the ugly duckling.

Know your weaknesses

Know your weaknesses

Most people who start agencies come from either a creative or client services background.  So this is great - they’re passionate, driven and talented but they forget one thing - they don’t know how to run a business and they don’t know how to grow a business...

Pitching – What agencies and brands really think

Pitching – What agencies and brands really think

Over the years we’ve run hundreds of pitches and one recurring theme is the lack of honest communication between agencies and brands, not just during the pitch process, but over the length of their relationship. We wanted to change that by exploring the views each have about the process and each other.

Avoid Powerpoint. Think outside the slide.

Avoid Powerpoint. Think outside the slide.

We're not saying that PowerPoint’s at fault here, well maybe we are. How many times have you been in a presentation scenario and felt your eyes glaze over in anticipation of the imminent boredom you’re about to endure? I bet everyone's hand just voluntarily shot up. Then why do agencies insist on using this format in pitches? Let's be honest it's bloody boring.

You’re a brand too. Act like one

You’re a brand too.  Act like one

I love our industry and I think we have some amazing agencies that are committed to transforming their client’s brands and making a real positive impact on their businesses.  It has therefore always seemed strange that we don’t practise what we preach and apply all the great thinking we do for our clients, on our own agency brands.

Lead generation should be the endgame - not the beginning

Lead generation should be the endgame - not the beginning

It's amazing the amount of people we speak to, that when we tell them we offer no-nonsense business growth to agencies, they instantly assume we’re talking about lead generation or cold calling.  The reality is, there is too much emphasis put onto lead generation/cold calling/prospecting, when it should only be a part of your new business strategy. 

Be Brave

Be Brave

So many agencies all seem to be saying the same thing, communicating in the same way. They mainly focus on what they do…they’re integrated, they’re social, they’re mobile etc.  It’s meaningless and uninspiring.