Pitches can be time guzzling, resource sucking, money wasting pursuits if you don’t win. And no, there is no coming second, that’s called losing. But, the flipside to that is winning and winning a lot. It’s challenging and invigorating for an agency to pitch and win, and keep winning
Recently I was home in New Zealand and ended up at the Cinema one lazy afternoon watching The Greatest Showman with my parents. Now, this film (with a bit of creative license) told the story of P.T. Barnum (played by Hugh Jackman), a tenacious American showman, politician, businessman, author, publisher and philanthropist, ...
New year’s resolutions for many agency owners include the “must be better at new business” and by February they’ll all be feeling what I’m feeling about my nail biting habit and giving up the ghost for the quick fix options that won’t address the real problem of lack of purpose, plan and stubborn kitten (or other animal, whichever you like).
I thought about some recent conversations I’ve been having with clients and prospects about their challenges and then I thought… well if they’re struggling with this, then I’m sure about another 1000 agencies are struggling with it too! So, I’m going to talk about a few challenges I’ve helped fix recently and maybe one or two will resonate and there’s some advice you can take away with you...
We talk a lot about how agencies are communicating and the requirement for consistent messaging. Usually we’re referring to tone of voice, behaviours and messaging, but, when it comes to your choice of pictures, in particular your team photographs (individual or group) what are your pictures saying about you as an agency brand?
We often question agencies about why they don’t behave like the brands they work with. One aspect they do a pretty poor job of is aligning their marketing and new business (sales), tending to separate their marketing strategy from their new business strategy. But, if they saw their clients behaving that way they would most likely give them a right bollocking. It would shock you how often we find this to be the case, and in our opinion, they really should know better.
Recently, Kiwi Gray went to hear Simon Sinek speak on some world topics that inspired him to write his latest book, ‘Together is better’. He addresses the ‘Millenials’ (generally described as those born in between 1984 – 2004) who many have described as a “generation of narcissistic, lazy and unleadable people” but he thinks this label is completely unfair and denounces – “parenting, technology, impatience and the environment”.
Don’t worry we’re not going to do a fluffy piece about pumpkins and bobbing for apples, but the fact it’s Halloween this evening prompted us to talk about what drove us to land on our own positioning - bravery. The reason it hit a chord on this day of ‘scariness’ was that it was fear that first made us think about ‘bravery’ and our desire to put it back into our industry.
It’s October and I’m talking about New Year’s resolutions. I can hear you moaning “It’s not even bloody Christmas yet!” The reason I’m doing this, is because the New Year’s resolution I think you should give yourself, is knowing your purpose and the purpose of your agency. It’s quite a big question in life but you can find it if you dig deep enough.