It’s October and I’m talking about New Year’s resolutions. I can hear you moaning “It’s not even bloody Christmas yet!”
The reason I’m doing this, is because for 2017, the New Year’s resolution I think you should give yourself, is knowing your purpose and the purpose of your agency. It’s quite a big question in life but you can find it if you dig deep enough. Most people don’t know their purpose. I didn’t discover mine until recently but when I did, it made complete sense. It gave me plenty of motivation and then instantly I had a compelling desire to share it. And when I did that, I realised that others found it really engaging. They started nodding their heads when I spoke about it and began to ‘buy’ into my purpose. It was at this point, I realised I was creating my own personal brand. For those still reading, you’re probably wondering what my purpose is… It’s honesty.
Now that I know what my purpose is, everything I have ever done in my life and career all makes sense. It’s the reason I get involved in DMC’s all the time (deep meaningful chats) especially when I’ve had a few drinks. It’s why, every time in my career, when someone told me “we’re doing it this way because that’s the way I am telling you”, I thought to myself, I’m not a pawn, a cog, some numpty who can’t see what’s going on. I have a desire to find the truth! I want to know the true problem and the honest solution – not the easier or cheapest option. I wanted to roll my sleeves up and deal with the real problem head on, instead of shying away from it. It’s why I didn’t do too well in conforming to the system in the big agency groups. But that’s for another time.
I wear my heart on my sleeve. I do that because I believe if I am open and honest with everyone else, then they will be the same with me. If you ask me a question, I will give you my honest opinion – this is something my Girlfriend hates – but when you know me, you know that I am only telling you this truth because I want what is best for you.
Honesty is part of my personal brand. It’s also a big part of the Kiwi Gray brand. The two are virtually impossible to disconnect and I don’t think anyone should do this. The only thing separating your own personal brand from that of your agency, is the other founder’s brands. What we look for, is that red thread, the subconscious beliefs and values that brought two or more founders together to develop an amalgamated brand. But first you must start with yourself. And the best part of my job is that I get to help other people find their purpose every day.
Try it! Set yourself a New Year’s resolution to find your own purpose, build your personal and agency brand around it and then share it with others. Make sure it runs through everything you say and do – it should not just be ‘lip service’, it has to be authentic or people will see straight through you. If you want help finding it, we can help you. It can be very difficult to look introspectively and ask yourself the questions you need to find your purpose. But when you do, you will feel liberated and it will do wonders to your business and personal life.