Pitching – What agencies and brands really think

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OVER THE YEARS WE’VE RUN HUNDREDS OF PITCHES AND ONE RECURRING THEME IS THE LACK OF HONEST COMMUNICATION BETWEEN AGENCIES AND BRANDS NOT JUST DURING THE PITCH PROCESS, BUT OVER THE LENGTH OF THEIR RELATIONSHIP. WE WANTED TO CHANGE THAT BY EXPLORING THE VIEWS EACH HAVE ABOUT THE PROCESS AND EACH OTHER.

Pitching, particularly in our industry, is a weird beast. Agencies are rarely paid for the work they create, win or lose. Brands often keep agencies at arms length, yet ‘getting on with them’ is one of the main criteria used to make a decision.

Late last year we were approached by Linkdex (The SEO partner of choice for professional marketers) to write an industry report on pitching based on a survey they’d conducted with agencies and brands. The survey sought to provide a platform where brands and agencies could talk openly about their views of the pitch process, identifying sticking points, areas of concern and triumphs that can only be found when all parties are totally honest with each other.

This report presents a dual perspective on a number of areas that effect brand/agency partnerships. Throughout the report, we’ve sought to provide you with actionable advice based on the insights we discovered from the survey data. The idea being to improve the experience of the entire pitch process, whether you’re a brand or an agency.