new biz

Win before you even get in the room

Win before you even get in the room

Recently Lena was asked to speak at The Drum’s Pitch Perfect Day. She went in determined to shake things up a bit, throw down the gauntlet and generally challenge current agency behaviour and thinking around what top notch new business really looks like. (You’ve got to walk the walk right?)

Freak out or be brave

Freak out or be brave

Don’t worry we’re not going to do a fluffy piece about pumpkins and bobbing for apples, but the fact it’s Halloween this evening prompted us to talk about what drove us to land on our own positioning - bravery. The reason it hit a chord on this day of ‘scariness’ was that it was fear that first made us think about ‘bravery’ and our desire to put it back into our industry.