Pitches can be time guzzling, resource sucking, money wasting pursuits if you don’t win. And no, there is no coming second, that’s called losing. But, the flipside to that is winning and winning a lot. It’s challenging and invigorating for an agency to pitch and win, and keep winning
Don’t worry we’re not going to do a fluffy piece about pumpkins and bobbing for apples, but the fact it’s Halloween this evening prompted us to talk about what drove us to land on our own positioning - bravery. The reason it hit a chord on this day of ‘scariness’ was that it was fear that first made us think about ‘bravery’ and our desire to put it back into our industry.