Who are we?


Anyone that meets us, (Lena - the Kiwi and Adam - the Gray), will feel the love we have for our industry. We first worked together in 2012 and it was clear from the outset that we shared a passion for winning new business and seeing it done with bravery and integrity.

We’ve decades of experience to draw on to help you achieve commercial success having held senior new business roles at agency networks (Ogilvy, Wunderman, Vizeum, Dentsu Aegis Network, Isobar, RAPP) and smaller boutique agencies (Neue Media, Rise Marketing).

We have a joint dream, to ensure that agency new business is respected as a discipline in it's own right and that better new business specialists are created and supported within the industry.

Both of us are very driven, entrepreneurial, grounded and straight talking and don't have time for bullshit!  But, at the same time, anyone who meets us will quickly figure out that we also differ greatly...

Lena is... ballsy, thorough, instinctive, full of positive energy and always has a cheeky smile on her face.  She leads with the heart.

Adam is... creative, commercially focused, more considered and loves to talk about his other love…football! He leads with his head.

It's a partnership that works and ensures that our business and our clients consider both rational and emotional factors; to win hearts and minds.

We treat our clients like partners and friends because we share the same values and nothing makes us happier than having a laugh with them; but most importantly we enjoy each other’s successes.

Feel free to follow the two of us on Twitter for some ‘bants’ @ADS_GRAY (usually ranting about football) and @LenaRobinson (usually having some kind of #suchfun)


Here are some of our happy clients

“We spend our agency working lives telling our clients that they should treat marketing and new business as an investment and then, when it comes to our own programmes we immediately see it as a cost. Kiwi Gray has helped us to realise this investment, many, many times over.”
— Andrew Rogerson, Managing Director & Founder, Grist